Understanding your customers

We work with many industry trade associations and organisations.

One such body has been undergoing internal discussions about its own role and how it can best continue to support its members and others that it wishes to attract. Through a combination of quantitative and qualitative research we helped them gain a deep level of insight into the thinking of its members and how they are looking for the association to best represent their interests. Armed with this information it has been able to create a better-defined proposition to underpin its future.