Know your market and making your mark

Working with one of the UK’s larger specialist insurance legal services suppliers, we helped them understand the culture within one of their key markets and then create the strategy to raise awareness and expand their position within it.

As part of this process we managed a perception research and insight project that not only looked at their profile within the sector, but that of their competitors and consider the current and future requirements from those seeking legal services. The results helped define the original campaign and was more latterly updated to measure achievement and create the thinking behind an evolved campaign.