Our Approach

Our consultancy services have been developed from the following principles:

  • Strategy ahead of implementation

    Decide on strategy before deciding on the marketing tools

  • Multiple client
    touch points

    Top-down integrated approach

  • Business relevant

    All marketing activity is directed to the achievement of the business goals

  • Voice of the customer

    Feed in client insight

  • Distinctive propositions

    Understanding the market and competitive environment

  • Under-served markets

    Identifying market opportunities

  • Fit for purpose

    Products and services designed to meet customers’ needs and expectations

  • Telling your story

    Powerful and distinctive propositions

  • Measurement

    Marketing plans that are business accountable

We recognise that research is a means to an end and not an end in itself.

On completion of all our projects we will put forward recommendations for action. We are able to do this because when designing your research programme we will ensure that the research is both actionable and meaningful.

Where we can help

We are committed to building first class relationships with our clients. We believe this means listening to our clients and providing the relationship they want. Overall you will find that our approach to both your project and the way we work together will bring the maximum possible benefit from any market research we undertake.

  • Audience Research


  • Branding & Advertising


  • B2B


  • Consumer


  • Customer Insight


  • International


  • Needs Based Research


  • Product Development and Proposition Testing


  • Reaching hard to reach groups


  • Stakeholder Research


  • Website Research


  • Workshops