About Us

What makes us different?

  • Global Reach

    We have the right tools and we know how to use them in the right combination to achieve the client’s objectives.

    Whether you need to create a new business development plan, a marketing campaign, a customer focus group or a product density programme, avoid costly trial and errors and rely on our tested and proven methodologies tailored to your specific needs.

  • Unrivalled Expertise

    Proven track record on delivering successful marketing and business development programmes in the insurance industry.

    Our staff have worked in senior positions in client organisations – we understand your environment, your language, your needs and your clients’ and distributors’ requirements and work with you collaboratively and supportively.

  • Market Knowledge

    We have a great deal of experience, working with clients across our key business sectors – supporting clients globally as well as locally.

    Many of the team have worked ‘client-side’ and therefore bring an informed understanding of the needs and inner workings of the markets that we support. This allows us to better understand and respond to the individual needs of clients and their specific projects.

Meet The Team

Our consultants are risk and insurance specialists with many years’ experience working for insurers, brokers and corporate risks buyers.

Our consulting team includes professionals who, in addition to their consulting experience, have held senior positions for major players in the commercial insurance sector in job roles across disciplines which include:

  • Planning

  • Marketing

  • Business development

  • Communications

  • Research

  • Client management

  • Change management

  • Underwriting

  • Claims

  • Operations

As a result our consultants ‘speak insurance’ and are able to quickly gain the trust and respect of senior people in our client’s organisation.

Martin Wiggins


Over 25 years of experience in the insurance market working ‘client-side’ in senior management and board roles for service and technology suppliers, as well as ‘agency-side’, creating brandformula to help clients develop strategies to engage more effectively with their customers.

Matt Smith

Head of Content

Matt drives the messaging and positioning activities across all brand communications for our clients. Putting clear blue water between your business and its competition demands understanding, market experience and insight.

Declan O’Brien


Over 20 years’ experience in financial services marketing communications, specialising in insurance and professional services.

Craig Freeman


Craig has spent over a decade in marketing applying his knowledge and expertise to help financial services clients understand their audiences, the topics that will engage them and how to develop and implement the right marketing and communications strategy to achieve their objectives.

Ian Winters

Head of Insight

With over 35 years of experience, Ian leads all project delivery across quantitative, and qualitative as well as consultancy aspects.