Proposition Research

As part of a planned expansion in our client’s underwriting capabilities, we undertook a detailed research programme with brokers to find out more about the needs of their customers – future risks, plans for business expansion etc, and helped our client then build and benchmark their new proposition to cater for the actual needs of customers. This enabled us to ensure that the insurance product was certainly fit for purpose and attractive in terms of coverage, price and the support needed in the event of a loss. Integral to that process was also the benchmarking of the new product against a defined peer group and their respective offerings.

The aim was to ensure that the new proposition and offering for our client was at the very top of their competition – meaning the discussion was led by coverage and service, not rate. The project is now complete and is being rolled out for 2020.