STRATEGIC MARKETING

Our Approach

Our consultancy services have been developed from the following principles:

Strategy ahead of implementation

Decide on strategy before deciding on the marketing tools

Multiple client
touch points

Top down
integrated approach

Business
relevant

All marketing activity is directed to the achievement of the business goals

Distinctive
propositions

Understanding the market and competitive environment

Voice of the
customer

Feed in client
insight

Under-served
markets

Identifying market
opportunities

Telling
your story

Powerful and distinctive propositions

Fit for
purpose

Products and services designed to meet customers’ needs and expectations

Measurement

Marketing plans that are business accountable