Research & Insights

Strategy & Consultancy

Engagement & Distribution

SPECIALIST FINANCIAL SERVICES CONSULTING

Brandformula Insight and Consulting helps our clients gain knowledge, understanding and insight, to develop their marketing strategies. We help them deliver powerful and distinctive propositions to engage more effectively with their clients and distributors.

Focusing on the insurance, financial services and legal services sectors, our team combines first rate analytical skills with extensive practical experience of designing and implementing insight based sales and marketing programmes.

WHAT MAKES US DIFFERENT?



UNRIVALLED EXPERTISE

Proven track record on delivering successful marketing and business development programmes in the insurance industry.

INTEGRATED MARKETING SERVICES

Offering a wide range of specialist marketing services in an integrated way to meet clients’ needs and provide a one stop shop as required.

INTELLECTUAL CAPITAL

Offering a wide range of specialist marketing services in an integrated way to meet clients’ needs and provide a one stop shop as required.

CONSULTANCY PRINCIPLES



Strategy ahead of implementation

Decide on strategy before deciding on the marketing tools

VOICE OF THE
CUSTOMER

Feed in client insight


MEASUREMENT
CUSTOMER

Marketing plans that are business accountablet

OUR SERVICES



We offer three service lines:

Research & Insights

Strategy & Consultancy

Engagement & Distribution

WHAT WE ARE WORKING ON



Below you will find a selection of recently completed and current work.

Preparing a workshop to brief a French insurance broker on the risks and insurance requirements of French businesses.
Completed

Benchmarking the providers of construction and engineering insurance in the UK market.
Completed

Measuring the total premium available in our insurer client’s targeted segments to refine their planning strategy and growth objectives.
Completed

Brand perception research for a large provider of IT and professional services in the UK.
Completed
Research into the requirements for legal services in the London market for a British law firm.
Current
Running development workshops with a large corporate insurer to launch a new Energy proposition.
Current
Developing and providing an ongoing resource of UK risk and insurance decision makers.
Current
Running workshops with a global insurer to launch a new claims proposition worldwide.
Completed

Measuring the total premium available in our insurer client’s targeted segments to refine their planning strategy and growth objectives.
Completed

Reviewing the external communication and propositions of a European corporate insurer to recommend areas of improvements.
Completed
Interview the management of a European insurer to assess and review their proposition to mid-size businesses and for brandformula to design impactful and distinctive brochures for each European market.
Current
Running development workshops with a large corporate insurer to launch a new Energy proposition.
Current
Running workshops to develop distinctive propositions across all lines of business and services for a client targeting the European market.
Current
Reviewing and remodeling a client's ‘response for tenders’ processes to highlight areas of improvements and recommend best practices.
Current
Creating a distinctive casualty value proposition for a leading European corporate insurer.
Current
Preparing a workshop to brief a French insurance broker on the risks and insurance requirements of French businesses.
Completed

Measuring the total premium available in our insurer client’s targeted segments to refine their planning strategy and growth objectives.
Completed

Reviewing the external communication and propositions of a European corporate insurer to recommend areas of improvements.
Completed
Interview the management of a European insurer to assess and review their proposition to mid-size businesses and for brandformula to design impactful and distinctive brochures for each European market.
Current
Design and implement a company wide sales and client/broker engagement training programme for a UK based insurer.
Current
Running workshops to develop distinctive propositions across all lines of business and services for a client targeting the European market.
Current
Reviewing and remodeling a client's ‘response for tenders’ processes to highlight areas of improvements and recommend best practices.
Current
Creating a distinctive casualty value proposition for a leading European corporate insurer.
Current
Developing and providing an ongoing resource of UK risk and insurance decision makers.
Current

LATEST POSTS



Risk managers and the challenges they face

Brandformula Consulting conducts a survey of top of mind issues at Airmic each year. Last year, we asked risk managers which risks...

OUR RESEARCH HAS TOLD US…

During the course of our work over the last year a clear trend emerged where clients have been looking at a much more focused approach...

How to: Manage your stand at events

With AMRAE on the horizon you’re familiar with the amount of time, planning and hard work that goes into developing company stands....

CLIENTS



Some of the great companies we have had the pleasure of working with.

OUR TEAM



Get in touch to discuss how we can help your business develop.

Martin Wiggins

Chairman

Over 25 years of experience in the insurance market working ‘client-side’ in senior management and board roles for service and technology suppliers and ‘agency’ forming brandformula to help clients create strategies to engage more effectively with their customers.

Mark Huxley

Director

37-year veteran in the insurance market. Front-line Lloyd’s claims, then building insurance services businesses and for the last 17+ years dealing with reputation-driven strategy.

Declan O'Brien

Director

Over 20 years’ experience in financial services marketing communications, specialising in insurance and professional services.

CRAIG Freeman

Director

Craig has spent over a decade in marketing applying his knowledge and expertise to help financial services clients understand their audiences, the topics that will engage them and how to develop and implement the right marketing and communications strategy to achieve their objectives.

CONTACT US



Get in touch to discuss how we can help your business develop.



+44 20 7265 7880

Fourth Floor, 5 London Wall Buildings, London EC2M



Email us to discuss your project

info@brandformulaconsulting.com