Proven track record on delivering successful marketing and business development programmes in the insurance industry. Our staff have worked in senior positions in client organisations – we understand your environment, your language, your needs and your clients’ and distributors’ requirements and work with you collaboratively and supportively.


Offering a wide range of specialist marketing services in an integrated way to meet clients’ needs and provide a one stop shop as required. Our consulting practice can help you to assess your current situation and formulate a successful strategy and our creative, digital, events and exhibitions teams can follow on and implement the right marketing campaign.


We have the right tools and we know how to use them in the right combination to achieve the client’s objectives. Whether you need to create a new business development plan, a marketing campaign, a customer focus group or a product density programme, avoid costly trial and errors and rely on our tested and proven methodologies tailored to your specific needs.


Our consultants are risk and insurance specialists with many years’ experience working for insurers, brokers and corporate risks buyers. Our consulting team includes professionals who, in addition to their consulting experience, have held senior positions for major players in the commercial insurance sector in job roles across disciplines which include planning, marketing, business development, communications, research, client management, change management, underwriting, claims, operations. As a result our consultants ‘speak insurance’ and are be able to gain quickly the trust and respect of senior people in our client’s organisation.

Martin Wiggins


Over 25 years of experience in the insurance market working ‘client-side’ in senior management and board roles for service and technology suppliers and ‘agency’ forming brandformula to help clients create strategies to engage more effectively with their customers.

Declan O’Brien


Over 20 years’ experience in financial services marketing communications, specialising in insurance and professional services.

CRAIG Freeman


Craig has spent over a decade in marketing applying his knowledge and expertise to help financial services clients understand their audiences, the topics that will engage them and how to develop and implement the right marketing and communications strategy to achieve their objectives.

Matt Smith

Head of Content

Matt drives the messaging and positioning activities across all brand communications for our clients. Putting clear blue water between your business and its competition demands understanding, market experience and insight.